Tag Archive for selling books

Sell More Books: By-Pass Marketing and Book Selling

Today’s Article By Karen Cioffi

Example: Sell this book in a doctor's office.

Example: Sell this book in a doctor’s office.

According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”

We know that books are still being sold, but where are they being sold if not primarily in book stores?

Through this teleseminar, I learned of the term “by-pass marketing.”

By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.

Some By-pass Venues for Selling Books:

Bakeries
Nail salons
Gas stations
Beauty salons / Barbershops
Spas
Cleaners
Tailors
Doctor offices
Chiropractic and Acupuncture offices
Radiology offices
Local restaurants
You get the idea; sell anywhere you can. Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

Karen Cioffi is the Article Writing Doctor (for natural healthcare professionals and small businesses).

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