Tag Archive for Say It to Sell It

How to Get More Clients? Speak to Sell Your Services

Ask any creative entrepreneur, small biz owner, healer, coach or solo service provider what they need the most and the answer will always be–more clients. Ask what they need other than that and few will answer “speaking opportunities.”

Too bad.

Speaking opportunities is the fastest way to new clients.

Why? Read more

Speaking to Grow Your Business: Crafting Your Personal Keynote to Sell Yourself

If you want to market to your tribe and get immediate results there’s no faster way to do it than by speaking.

Think about it. By speaking directly to your right audience, providing immediate value and then enrolling them in your services and programs you’d serve a greater percent of your target market than any other marketing option.

Why? Because your market wants to hear you, see you, learn from you as directly as possible. No internet marketing campaign can match the results of speaking. Speaking includes live events, seminars, keynotes, guest speaking or teleseminars.

So what do you do if you don’t like speaking, are afraid to speak, don’t know what to say or how to say it to sell yourself? Read more

3 Keys to Successful Talks that Sell You and Your Services – Don’t Make these Mistakes

Okay, I’ve ranted (albeit nicely) about this before but I’m compelled to do it again.

Why?

Because I just witnessed it again…that’s why.

What am I talking about? Small business owners who give talks at networking events to showcase their talents but fail to grab the audience’s attention.

Maybe this is my movement…helping entrepreneurs become powerful, effective speakers so they can serve more people!

Many small biz owners tell me they are fine speaking one-to-one with others during networking events…and that’s a great skill to have. But imagine how much more effective they could be speaking to their ideal market …one-to-many?

Certainly would leverage what they tell me they do well.

Certainly would increase their reach.

Certainly would increase their public profile.

Certainly would get them more clients.

So why isn’t this happening? Read more

Say It to Sell It Now! – Why LoraLee Harmon Finds this Seminar a Must

Watch what LoraLee has to say and then go to:
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Promoting Your Services or What to Do When You Don’t Know What to Say

If you’re an entrepreneur, coach, consultant, healing professional or service provider who wants to market your services but you’re still stumped at what to say to promote your services (expo or otherwise) then read on.

So here’s what I learned about promoting your services after exhibiting at a recent expo that I would like to pass along to you:

1. Get the best table you can you get. I knew exactly where wanted to be and why. The key to getting what you want is to ask and then shut-up.  So why did I want this particular table?

              a . When you walk into the room and looked straight ahead you can’t miss my banner.

              b.  It had an electrical outlet close by. I always bring a light to shine up at my banner and I have videos (of me) running to demonstrate what I do for prospective clients.

              c. I could hang my banner with ticky tack and still be trade-show compliant.

              d. It was in a corner – giving me a bit more real estate.

              e. Bonus – there was a tall (albeit artificial) tree in that corner that enhanced my display and was a perfect backdrop for my easel.

2. Get out from behind your table and start talking (and listening) to people.

Don’t attack, don’t make an immediate offer, just ask a friendly non-salesy question, listen and engage.

I met a home inspector who clearly knew his business and after some dialogue  he asked me why he would need my program. I told him he wouldn’t need it…but that maybe someone he knew did. He nodded his head and acknowledged that he hadn’t considered that. We were simply engaged in meaningful and fun conversation.

3. If you have something to demonstrate–then demonstrate it. I can’t tell you how many tables I went to where demonstrative products sat flat on a table with no engagement at all.

Here’s what I mean:

 a. If you sell jewelry have a mannequin or better a live model actually wearing different pieces with different outfits. It’s one thing if you are wearing the pieces but imagine a live model moving through the crowd putting on and taking off pieces to show the versatility of mixing pieces, colors and styles together. I don’t know about you but that would catch my eye.

b. If you are promoting a dance studio then…do I have to say it…dance. Dump the table and just show me what you do!

c. If you sell an MLM online service then highlight the key result with an oversize graph, or provocative question.

4. Make sure that what you are promoting is understandable to anyone walking by your table should you be away from your table for a few minutes or engaged with someone else. I admit I had a bit of challenge with this at my first show.

In the past I confused people by putting more emphasis on my books rather than on the seminar (the real service I was promoting.) This time the book was credibility support only.

I passed some tables a few times just to see if I could figure out what they were selling without asking questions…honestly, I still don’t know what a few of them were offering.

5. Do something fun.

I wrote about this in a previous article. I have a big white board on an easel and hand write in large letters, FREE KISSES!

You can bet that gets attention. The women go directly to the big bowl of kisses and the men stop, look around with an uncertain look wondering if I’m promoting the real deal. Either way I win. What’s a few kisses among friends!

6. Understand that your energy and your engaging conversation opener is more important than anything else.

You can ask if they are also promoting a business or just networking. Either way it’s an opportunity to learn about them. Contrary to popular belief not everyone is your client but everyone has a story.

Just have fun and be of service!

Want to learn more? Get your FREE Elevator Pitch Kit and check out Speak Serve Prosper.

Say It to Sell It Now! Free Tutorial #3

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