Tag Archive for Books

Sell More Books: By-Pass Marketing and Book Selling

Today’s Article By Karen Cioffi

Example: Sell this book in a doctor's office.

Example: Sell this book in a doctor’s office.

According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”

We know that books are still being sold, but where are they being sold if not primarily in book stores?

Through this teleseminar, I learned of the term “by-pass marketing.”

By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.

Some By-pass Venues for Selling Books:

Nail salons
Gas stations
Beauty salons / Barbershops
Doctor offices
Chiropractic and Acupuncture offices
Radiology offices
Local restaurants
You get the idea; sell anywhere you can. Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

Karen Cioffi is the Article Writing Doctor (for natural healthcare professionals and small businesses).

Website Creation to Beyond Book Sales

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Libraries–Do They Carry Books?

photo_3494_20090110open bookIt’s no secret that libraries enjoy tough economic conditions. I don’t mean that they aren’t affected by budget cuts and layoffs–they are–what I mean is library patronage sky rockets when incomes go down. Try parking at your local library these days and it’s likely you will be jockeying for a parking space.

I must say that really threw me on a recent visit is that my library doesn’t seem to support books–just videos. Book shelves have been shrinking in the past several months and the middle isle formerly covered with tables and chairs for study–now houses as many DVD racks as possible (still allowing for fire codes) and tables and chairs have been relegated to the corners behind  the ever-dwindling book racks.

I understand that as a fast-food nation the tendency is to consume stories and information the same way. No seat down dinners here. No–just grab your flick and run it through the plastic case remover and under the scanner on your dash out the door (probably to a waiting get-away car.) No seating, no savoring, no skimming of chapters –I’m waiting for libraries with the drive-thru window. I’m not talking about the book drop-off slot, I’m thinking more like order your DVD buy shouting your selection into a crackly speaker box and pick it up at the next window. These must exist–someone please write and tell me about your drive-thru DVD store –oops–I mean library.

Me? I still prefer words on a page.  What are your thoughts?