I just returned from a lunchtime networking meeting and was spurred to write this post. A lovely woman I was talking with, (who owns a business) was considering taking a corporate job for “security.” Funny, most corporate workers will tell you there is no security in their jobs. Security doesn’t actually equal success. Confidence equals success.
As we chatted further, I discovered that what she didn’t like to do is “sell.” Now I know many of you reading this post are nodding your head in agreement. Yet, selling is a part of any job (or conversation, for that matter) it’s just that we don’t view it that way. If your corporate title doesn’t include the word sales, account exec. or the like you think selling is not a part of your job.
But, it is! If you are the receptionist your job is to sell guests on the idea that they have walked into the right place to do business. If you work in the accounting department your job might include selling your competency to your boss, or selling a vendor on the benefits of paying on time, otherwise the vendor sells you on the idea that adding an extra 30 days to pay is in your best interest.
Are you getting the idea that selling happens all day long…we just don’t call it that, do we? In fact, I can hear it now, some of you are railing back at the very idea by exclaiming….’well, that’s not really selling!” Oh really? Your six-year does a better job selling you on the idea that “five more minutes” is to your benefit than you do of selling her on the idea that going to bed is the better idea. Why? Your six-year old is confident in her request. She doesn’t waver and stop to wonder if asking is a good thing or a bad thing. No, she knows “nothing ventured, nothing gained.” (My mom’s favorite saying.)
So, here’s the thing. People need you and your services. They have problems (I can’t set up a website), challenges (I can’t breakthrough my limiting beliefs) and questions (who can I trust to fix my car?) And you have answers and solutions or you know who to refer them to. Frankly, sometimes I want to be “sold” on the idea that you are the right person for me to do business with. I want to know you are confident in your product or service. Confidence, as I’ve mentioned in previous articles, is what we notice first about someone.
I don’t intend to get into the “hard sell” versus the “consultative or soft sell” approach, I just want to stress that selling is what makes the world go around. And, yes, I believe getting skilled in selling for business can help make you confident.
What do you think?
Allie is a professional speaker and coach who helps others gain confidence through communication in order to be successful. Read more in her book, Misunderstood! The Fast Guide to Communicating at Work or contact Allie at 407-313-4967 about a coaching program that might be right for you