Tag Archive for Allie Casey

Crafting a Talk that Connects You to Your Audience and Sells with Ease

I was invited to listen to a speaker recently who was  promoting a one day program around sales, success, internet marketing and the like.

The speaker was energetic, had the requisite handouts and sales forms and gave some valuable information that made the audience think. We were asked to look at the tools we were using and assess whether or not we were up-to-date with our phone technology so we could contact anyone at any time.

Now, I love getting the opportunity to listen to seasoned pros do their thing. It helps me get better or at least reminds to do things I know to do but maybe I’ve forgotten to do.

But, I was left flat. Let me tell you why.

As much as our speaker stressed the importance of staying on top of technology the content of  the speech was really old.

The exercises were tired, the name-dropping included the deceased and I swear, if I hear “the girl scout story” one more time I’m going to tear out what’s left of my hair.  (Honestly, when was the last time you had a Girl Scout come to your door?)

All I’m asking is for is that your talk provides  some value, shows me your a credible person, and that you make an honest connection with me through a story that is authentically your own–not someone else’s.

Yes, there is a way to craft a talk that you feel good about, that honors your audience’s intelligence, shows your vulnerability and still allows you to makes an offer your audience will love.

That’s why I created the Say It to Sell It Now! System.

If you want to learn a bit more about what you need to begin crafting your “personal keynote” then check out these Free videos:

Say It to Sell It Now/ Free Video Tutorials!

And if you are in the Orlando, FL area on August 20 then you’ll want to join me for this power packed one day Say It to Sell It Now! Seminar.

Say It to Sell It Now! One Day Seminar

 

Say It to Sell It Now! Free Tutorial #3

Click >>Say It to Sell It Now!

Is Your Speech Just Talk?

Lately, I’ve been stepping up my local networking sometimes attending business connections groups two or three times a day.

Which means I’ve heard many speakers give their talks over the last few weeks.

Some speakers do an excellent job, some okay and some…well, I applaud their courage.

This week, unfortunately, I heard one of those…not so fabulous talks.  The speaker was confident, knew his stuff and was clearly enthusiastic about his services.

The problem? I didn’t learn anything of value…anything worth taking a note about.

And, I wasn’t the only that felt that way.

In fact, I’m often quite generous and forgiving because I know how difficult it can be to construct a talk that has value, honors your audience and naturally leads into an offer I might (or might not) be interested in.

Unsolicited comments from my table mates voiced their disappointment in this speakers presentation. One leaned in and whispered, “He needs help.”  The person on my left said, ” I stopped listening five minutes ag0.”

What a shame! A real lost opportunity for the business owner who gave the talk.

Are you giving real value when you speak?

Here’s a few questions to ask yourself before you get before a group.

1.) Is the information I’m giving just general knowledge for this particular group?

2.) Will I give them a new perspective on something they might already know?

3.) Will my audience relate to my information and be able to implement it quickly?

4.) Did I create a system or a formula that really drills down into a problem so my audience walks away feeling that got real value?

5.) Am I generous in providing real answers to issues my audience  experiences?

6.) Will I be making an offer that relates to my topic and serves the group I’m speaking to?

7.) Does my intro honor the audience for taking the time to listen to you?

These are not all the questions you need to ask but they are a jumping off place.

If the above mentioned speaker had asked himself even questions 1 through 3 he might have changed his talk enough so my table mates and I commented on his brilliance rather than his boorishness!

Need more help constructing your talk?

Check out these Free tutorials I’m doing.  Here’s the link:

http://sayittosellitnow.com/free-training/

If you’re in Orlando, FL on August 20th then join me for the Say It to Sell It Now!  Live Seminar.

 

Say It to Sell It Now! Free Video Trainings

 



Click the link below:

Say It to Sell It Now! Free Video Training

No kidding! If you are a coach, consultant, author, serviced-based solo-preneur, then this Free Video Training is for you. Just click the link above the photo!

Don’t Wait to Communicate – Here’s Why

Communication – 3 Tips to Maximize Your Message with Your Voice

Communication is more than just your words. Your voice also adds to the meaning of your words. The message the sound of your voice sends is so powerful it may override your actual words.

Consider the words, “everything’s okay.” This phrase can mean a variety of things depending on how you say it:

“Everything’s okay.” Reassuring or soothing.

“Everything’s O-KAAY.” Sarcastic. As in, ” I told you already!”

“Uh…everything’s uh…okayyyyy.” Unsure or still checking.

Everything okay? a question.

What makes each statement be perceived differently are the three characteristics of the voice: pitch, volume and quality. Maximizing these will make you a more powerful and confident communicator.

You can learn to control all three voice characteristics. Here are a few tips:

Pitch: How high or low your voice is. Talk in a high pitched voice, as if you are speaking to an infant, and you’ll notice your voice is a bit hollow and thin. This happens because you are speaking from inside your mouth. Drop to a low voice and you can feel the sound coming from deeper in your throat. The best pitch for normal conversation is the sound that comes when you breathe fully from abdomen causing your diaphragm to expand. When you are nervous or fearful your voice may sound high or pinched because you’re breathing from the top of the lungs. Take a breath.

Volume: This is how loud your voice is. Again, the volume must come from your diaphragm and not your throat. Throat volume sounds like shouting not confidence. If people continuously ask you to speak up you’ll want to increase your volume, otherwise you may notice others ignoring you. You can practice increasing your volume by “pushing” someone across the room by the volume of your voice. Your practice partner can only move backward if they feel your voice moving them. Try it. You’ll begin to hear what a powerful voice sounds like even though it may sound too loud at first.

Quality: This is the richness, emotion and meaning your voice sends. Pitch and volume adds to the quality but so does your feelings and overall health. Notice the difference the quality of your voice has when you’re feeling sad as opposed to when you’re feeling on top of the world. This is why it is so important to smile when you are talking on the phone–people can tell!

Put the sound of your voice to work today!

Want more tips? Pick up a copy of Misunderstood! The Fast Guide to Communicating at Work–What to Say, How to Say It and When to Shut Up.

Don’t forget to get instant access to The Power of Effective Communication your FREE 6-part Audio Series by entering your name and email in the box to your upper right.

Giving a Speech? What to Do If You Aren’t Connecting to Your Audience

Have you ever given a speech or presentation only to find that your audience isn’t responding? Maybe you’ve experienced the blank stares, the low hum of chatting, no response to your effort to engage or worse. It’s enough to swear off opening your mouth to more than an audience of one. Don’t despair.

Here’s a few tips to connect more effectively with your audience:

1. Learn as much as you can about your audience before your talk. If you have access to the meeting planner ask very specific questions about the makeup of the group including:  male to female ratio, age range, occupations, experience. Don’t forget to inquire about the group’s expectations of the meeting and your speech.

2. Not all audiences respond the way that you might like them to respond. I learned early on that some audiences, particularly highly analytical individuals–engineers, some military, high-tech workers–often respond with little emotion, facial expression or overt engagement. At first I thought I was totally missing the mark until I asked my audience, both  individually and as  a whole, if they were getting what they needed from my training. It meant that I needed to notice more subtle signs of engagement ie. copious note taking  or concentration vs. blank stares.

3. Be flexible in your ability to shift your presentation. If you notice that you are not connecting to your audience you must have a way to shift your presentation or discard it altogether! I probably just scared the beejeezus out of you some of you with that last comment. First let me give you a few things you can do to shift your presentation.

a. Ask your audience if the information you are providing is helpful. Listen to the response even if you get a knee-jerk “yes.” You may need to dig a bit deeper to find out what they are responding to and proceed in that direction.

b. Shake things up by doing something unexpected. Show some real emotion and dump the logic. Dump your power point and speak from the heart. Change your voice, your posture or make an outrageous statement. Invite controversy. Contrary statements arouse interest.

c. Move into your audience, if you have that kind of flexibility, so your audience must physically shift in their seats. Physical movement helps wake them up.

4. If you notice that your message is the wrong message you’ll need to make a big change.

Let me share a quick story with you.

I was slated to speak to a mixed audience of hospital personnel everyone from doctors to the security guard. The topic was on motivation and it was a full day training.  The problem was that I polled my audience first thing about what their expectations were from the day’s training. Guess what? Their expectations did not match the curriculum at all. I could have pressed ahead and tried to make some concessions to their needs.

But I didn’t. I took a huge risk but I asked permission of my audience if it would be okay if I tossed the agenda and the learning guide and simply honored their request to learn about self-motivation. (The course curriculum was about motivating team members.) I also asked for their patience with my flow and continuity since I would not be working from a course outline. With that permission I created a completely audience-centered, experiential day of training for them. Luckily it succeed as noted by the group’s feedback.

I do not suggest this option unless you have confidence in your knowledge and presentation skills.

5. Cut your speech short. No one is going to feel cheated. Trust me your audience will appreciate your consideration. This works especially well if you are speaking after other speakers who have gone overtime.

Let me know what works for you.

Want to have Allie speak to your group? Click  here to learn more. Pick up a copy of Misunderstood! The Fast Guide to Communicating at Work-What to Say, How to Say It and When to Shut Up for more tips and techniques.

 

 

Speaking with Confidence – How to Get Valuable Feedback

The most powerful communication tool you can learn is the ability to give a talk–a speech, a presentation, a pitch. Call it what you will but without this skill you will never feel that commanding confidence needed to sell your product, service, idea, or yourself in a way that gets others to believe in you and consequently buy in.

Speaking well is a learned skill. That’s the good news. The bad news is Read more

Workplace Misunderstandings – Limiting Beliefs that Create Conflict

One comment I often hear when it comes to misunderstandings in the workplace is, “If you can just fix my (boss, coworker or customer) then I wouldn’t have any problem communicating.”

Maybe you’re even agreeing with that statement. If you are you have some work to do…inner work.

There are 4 key beliefs you might hold that lead to conflict:

1. I must explain my side first. If you believe this you fail at a fundamental principle of communication. Dr. Stephen Covey put it best, “Seek first to understand before seeking to be understood.”

2. I am a good listener. Hate to break it to you but the odds are not in your favor. Most of us fail miserably as listeners while believing the opposite. Listening is not waiting to speak. It’s actually engaging to understand what is being communicated. This, unfortunately, takes some effort.

3. I’m not afraid. Really? Think again. Fear is the underlying issue of all conflict. Fear you won’t get heard, fear of losing face, fear that you might not get your way or fear that the truth about you will be revealed. It’s difficult to get to the truth when you’re operating from a place of fear.

4. I lose if they win. Communication is not a competitive, contact sport. Switch to cooperation mode if you want to manage workplace misunderstandings.

Good communication requires healthy self-esteem, self-awareness and an attitude of cooperation not competition. Approach conflicting communication styles with this intention and you’ll decrease conflict and misunderstandings.

To learn more about managing conflict in your workplace, pick up a copy of this 60 minute teleseminar:

“6 Steps for Moving from Contention to Common Ground – How to Communicate When You
Don’t See Eye-to-Eye”

Fearful of Asking for Feedback?

Do you ask for and listen to feedback from the people that can help you the most? Co-workers, clients, the CEO and, of course, customers are you biggest source to unlocking your professional growth or increasing your business.

Most people are afraid to hear the unvarnished truth about themselves or your business but feedback is like exercise…rebuilding the tiny tears in your muscles after a good workout is what makes you stronger. Listen to others with the intent to grow stronger and the tiny tears in your ego can blossom into your becoming a more empathic individual. And that’s good for you and your business.

Ask the right questions and listen without judging. Decide what might be true and then commit to making changes. Try it.

Learn more communication tips in Misunderstood! The Fast Guide to Communicating at Work–What to Say, How to Say It and When to Shut Up. Learn more here.