Lately, I’ve been stepping up my local networking sometimes attending business connections groups two or three times a day.
Which means I’ve heard many speakers give their talks over the last few weeks.
Some speakers do an excellent job, some okay and some…well, I applaud their courage.
This week, unfortunately, I heard one of those…not so fabulous talks. The speaker was confident, knew his stuff and was clearly enthusiastic about his services.
The problem? I didn’t learn anything of value…anything worth taking a note about.
And, I wasn’t the only that felt that way.
In fact, I’m often quite generous and forgiving because I know how difficult it can be to construct a talk that has value, honors your audience and naturally leads into an offer I might (or might not) be interested in.
Unsolicited comments from my table mates voiced their disappointment in this speakers presentation. One leaned in and whispered, “He needs help.” The person on my left said, ” I stopped listening five minutes ag0.”
What a shame! A real lost opportunity for the business owner who gave the talk.
Are you giving real value when you speak?
Here’s a few questions to ask yourself before you get before a group.
1.) Is the information I’m giving just general knowledge for this particular group?
2.) Will I give them a new perspective on something they might already know?
3.) Will my audience relate to my information and be able to implement it quickly?
4.) Did I create a system or a formula that really drills down into a problem so my audience walks away feeling that got real value?
5.) Am I generous in providing real answers to issues my audience experiences?
6.) Will I be making an offer that relates to my topic and serves the group I’m speaking to?
7.) Does my intro honor the audience for taking the time to listen to you?
These are not all the questions you need to ask but they are a jumping off place.
If the above mentioned speaker had asked himself even questions 1 through 3 he might have changed his talk enough so my table mates and I commented on his brilliance rather than his boorishness!
Need more help constructing your talk?
Check out these Free tutorials I’m doing. Here’s the link:
If you’re in Orlando, FL on August 20th then join me for the Say It to Sell It Now! Live Seminar.