Archive for Speaking Articles

A Persuasive Speech Outline to Gain Customers and Increase Your Cash Flow

If you are a small business owner, a non-professional sales person or even an entrepreneur looking for investors, having a strong persuasive speech in your back pocket is critical to your marketing mix.

Huh? What’s that? If that’s what you’re thinking then listen closely. The fastest way to increase your cash flow and gain new clients (or investors)  is by speaking to your ideal market.

Now wait. Don’t run yet. It’s not as difficult as you think and it can be learned.

If you spend any time at all networking and you are not also the featured speaker you are missing a huge opportunity. You can spend time connecting one-to-one (recommended for building relationships) or you can speak one-to-many and really leverage your time.

You might have even learned how to construct a persuasive speech outline some time in your school years. If so the outline that follows might look vaguely familiar.

Here’s what a persuasive or as I call it your “personal keynote” outline must contain: Read more

4 Types of Public Speakers: Where Do You Fit In?

(Today”s post is from Daphne Bousquet, CMP, who helps entrepreneurs grow their business with workshops. Read more below. I love this article because it really addresses the issue I see so frequently…especially the “donor.” While Daphne helps you put on your seminar I help you craft the talk that you a “Transformer.” Read on.)

There are 2 models of speaking at seminars and events, for free and for a fee.  And sometimes they will both be used at the same event.  And although there are only 2 models of speaking, there are 4 types of public speakersRead more

Become a Better Speaker – Presentation Blunders Funny Video

If you get a good chuckle from this video it’s likely because you’ve experienced something similar…hopefully, you weren’t the one speaking!

But, if you see yourself in this video don’t cringe. Just vow to change one or two things immediately. Do you fail to connect with your audience when they walk into your presentation? Next time, set up early and be ready to greet and meet your audience when they walk into the room. Getting to know them personally goes a long way to rule #1. connecting to your audience.

Want to learn more about how you can use speaking to market your business or if you want to become a better presenter to improve your career…join me for a FREE strategy session.

 

Presentation Anxiety: 5 Public Speaking TechniquesThat Can Help

You’re not alone if you experience the jitters when speaking in public. I can relate to the sweaty palms, shaking knees, tight and dry voice that can plague a public speaker. As a timid child, speaking up in class was akin to standing on a tiny platform about to perform a high dive. (I care not for heights and I’ve never learned to dive!)

I’m a different person today, not only has speaking been a part of my career for decades, I now work with entrepreneurs who want to market their services through speaking. Many of these successful entrepreneurs fear speaking as much as I did when I was young.

Here are a few techniques you might try to ease your anxiety:

1. When faced with a challenge (public speaking) that causes our body to retreat to flight mode our right brain starts firing rapidly. This means our logical left brain shuts down a bit and fails to provide the commonsense needed to get the job done. In order to create a balance between our left and right brain hemispheres I suggest my students perform brain train exercises before speaking. Here’s one you can try:

Place your arms out in front of you parallel to the ground with your hands clasped but index fingers forming a steeple. Think Charlie’s Angels. With your eyes focused on your pointed index fingers, slowly form a lazy eight figure with your arms. Allow your eyes to follow the movement as your arms move from side to side. After a bit, either dizziness will replace your fears or more likely you’ll find yourself feeling calmer. The movement allows you to engage your left brain and get the logic flowing again. Try it before any nerve-inducing situation.

2. Rehearse your talk. Okay, you knew that was coming but you’ll be amazed at how people fail to practice sufficiently. Seriously, you must put the time in to construct and speak your talk out loud. It might take Read more

How to Get More Clients? Speak to Sell Your Services

Ask any creative entrepreneur, small biz owner, healer, coach or solo service provider what they need the most and the answer will always be–more clients. Ask what they need other than that and few will answer “speaking opportunities.”

Too bad.

Speaking opportunities is the fastest way to new clients.

Why? Read more

Speaking to Grow Your Business: Crafting Your Personal Keynote to Sell Yourself

If you want to market to your tribe and get immediate results there’s no faster way to do it than by speaking.

Think about it. By speaking directly to your right audience, providing immediate value and then enrolling them in your services and programs you’d serve a greater percent of your target market than any other marketing option.

Why? Because your market wants to hear you, see you, learn from you as directly as possible. No internet marketing campaign can match the results of speaking. Speaking includes live events, seminars, keynotes, guest speaking or teleseminars.

So what do you do if you don’t like speaking, are afraid to speak, don’t know what to say or how to say it to sell yourself? Read more

3 Keys to Successful Talks that Sell You and Your Services – Don’t Make these Mistakes

Okay, I’ve ranted (albeit nicely) about this before but I’m compelled to do it again.

Why?

Because I just witnessed it again…that’s why.

What am I talking about? Small business owners who give talks at networking events to showcase their talents but fail to grab the audience’s attention.

Maybe this is my movement…helping entrepreneurs become powerful, effective speakers so they can serve more people!

Many small biz owners tell me they are fine speaking one-to-one with others during networking events…and that’s a great skill to have. But imagine how much more effective they could be speaking to their ideal market …one-to-many?

Certainly would leverage what they tell me they do well.

Certainly would increase their reach.

Certainly would increase their public profile.

Certainly would get them more clients.

So why isn’t this happening? Read more

Say It to Sell It Now! – Why LoraLee Harmon Finds this Seminar a Must

Watch what LoraLee has to say and then go to:
Say It to Sell It Now Free Video Tutorials

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Click here for the Free Tutorials
Watch for the Next Seminar Dates!

Taking Decisive Actions and Creating Possibilities to Become a Leader in Your Life

Okay, I’m excited (and just a tad anxious) about the launch of my Say It to Sell It Now! Seminar tomorrow morning.

I want to honor each student that is joining me by saying how much I appreciate what it took for them to jump on board.  First a decision had to be made.  Then the commitment will need to be kept in order for each of them to get what they hope to take away from the program. That takes inner leadership.

Sounds simple but it’s not always so easy to accomplish.

Showing up often means rearranging schedules, disappointing someone, dealing with a less than supportive person, possibly getting up earlier than you normally might on a Saturday, or other obstacles that need to be overcome.

Yet, after the decision is made an inner change happens. Making the decision (providing you made it from your heart, from a knowing place rather than from a thinking place) frees you up to consider the possibility that comes from making that decision.

Making the decision creates a place for giant leaps to happen. It is that energy that allows you to stick to your commitment. When you are stuck in the should I or shouldn’t I place…you energetically become stuck in every place in your life.

Think about that. Every unmade decision is like a roadblock to your moving forward. It doesn’t matter if the decision is ultimately yes or no what is important is making it quickly and moving forward.

Those who reach decisions promptly and definitely know what they want and generally get it. This is a common trait of all leaders in every walk of life.” ~ Napoleon Hill

We’ve heard it said before but a parked car can’t get you anywhere. Only after you move the car out of the driveway and down the road will you be on your way….and you have the option then to change direction once you get moving…but not until you are moving does that option present itself.

So thank you, my students of life, you now have opened up the possibility of being a leader in life.

Thank you for saying YES to yourself and your possibilities.

Learn more about the Say It to Sell It Now! Free-training Tutorials.

 

Promoting Your Services or What to Do When You Don’t Know What to Say

If you’re an entrepreneur, coach, consultant, healing professional or service provider who wants to market your services but you’re still stumped at what to say to promote your services (expo or otherwise) then read on.

So here’s what I learned about promoting your services after exhibiting at a recent expo that I would like to pass along to you:

1. Get the best table you can you get. I knew exactly where wanted to be and why. The key to getting what you want is to ask and then shut-up.  So why did I want this particular table?

              a . When you walk into the room and looked straight ahead you can’t miss my banner.

              b.  It had an electrical outlet close by. I always bring a light to shine up at my banner and I have videos (of me) running to demonstrate what I do for prospective clients.

              c. I could hang my banner with ticky tack and still be trade-show compliant.

              d. It was in a corner – giving me a bit more real estate.

              e. Bonus – there was a tall (albeit artificial) tree in that corner that enhanced my display and was a perfect backdrop for my easel.

2. Get out from behind your table and start talking (and listening) to people.

Don’t attack, don’t make an immediate offer, just ask a friendly non-salesy question, listen and engage.

I met a home inspector who clearly knew his business and after some dialogue  he asked me why he would need my program. I told him he wouldn’t need it…but that maybe someone he knew did. He nodded his head and acknowledged that he hadn’t considered that. We were simply engaged in meaningful and fun conversation.

3. If you have something to demonstrate–then demonstrate it. I can’t tell you how many tables I went to where demonstrative products sat flat on a table with no engagement at all.

Here’s what I mean:

 a. If you sell jewelry have a mannequin or better a live model actually wearing different pieces with different outfits. It’s one thing if you are wearing the pieces but imagine a live model moving through the crowd putting on and taking off pieces to show the versatility of mixing pieces, colors and styles together. I don’t know about you but that would catch my eye.

b. If you are promoting a dance studio then…do I have to say it…dance. Dump the table and just show me what you do!

c. If you sell an MLM online service then highlight the key result with an oversize graph, or provocative question.

4. Make sure that what you are promoting is understandable to anyone walking by your table should you be away from your table for a few minutes or engaged with someone else. I admit I had a bit of challenge with this at my first show.

In the past I confused people by putting more emphasis on my books rather than on the seminar (the real service I was promoting.) This time the book was credibility support only.

I passed some tables a few times just to see if I could figure out what they were selling without asking questions…honestly, I still don’t know what a few of them were offering.

5. Do something fun.

I wrote about this in a previous article. I have a big white board on an easel and hand write in large letters, FREE KISSES!

You can bet that gets attention. The women go directly to the big bowl of kisses and the men stop, look around with an uncertain look wondering if I’m promoting the real deal. Either way I win. What’s a few kisses among friends!

6. Understand that your energy and your engaging conversation opener is more important than anything else.

You can ask if they are also promoting a business or just networking. Either way it’s an opportunity to learn about them. Contrary to popular belief not everyone is your client but everyone has a story.

Just have fun and be of service!

Want to learn more? Get your FREE Elevator Pitch Kit and check out Speak Serve Prosper.