Archive for Sales Articles

How to Get More Clients? Speak to Sell Your Services

Ask any creative entrepreneur, small biz owner, healer, coach or solo service provider what they need the most and the answer will always be–more clients. Ask what they need other than that and few will answer “speaking opportunities.”

Too bad.

Speaking opportunities is the fastest way to new clients.

Why? Read more

Speaking to Grow Your Business: Crafting Your Personal Keynote to Sell Yourself

If you want to market to your tribe and get immediate results there’s no faster way to do it than by speaking.

Think about it. By speaking directly to your right audience, providing immediate value and then enrolling them in your services and programs you’d serve a greater percent of your target market than any other marketing option.

Why? Because your market wants to hear you, see you, learn from you as directly as possible. No internet marketing campaign can match the results of speaking. Speaking includes live events, seminars, keynotes, guest speaking or teleseminars.

So what do you do if you don’t like speaking, are afraid to speak, don’t know what to say or how to say it to sell yourself? Read more

3 Keys to Successful Talks that Sell You and Your Services – Don’t Make these Mistakes

Okay, I’ve ranted (albeit nicely) about this before but I’m compelled to do it again.

Why?

Because I just witnessed it again…that’s why.

What am I talking about? Small business owners who give talks at networking events to showcase their talents but fail to grab the audience’s attention.

Maybe this is my movement…helping entrepreneurs become powerful, effective speakers so they can serve more people!

Many small biz owners tell me they are fine speaking one-to-one with others during networking events…and that’s a great skill to have. But imagine how much more effective they could be speaking to their ideal market …one-to-many?

Certainly would leverage what they tell me they do well.

Certainly would increase their reach.

Certainly would increase their public profile.

Certainly would get them more clients.

So why isn’t this happening? Read more

Say It to Sell It Now! – Why LoraLee Harmon Finds this Seminar a Must

Watch what LoraLee has to say and then go to:
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Taking Decisive Actions and Creating Possibilities to Become a Leader in Your Life

Okay, I’m excited (and just a tad anxious) about the launch of my Say It to Sell It Now! Seminar tomorrow morning.

I want to honor each student that is joining me by saying how much I appreciate what it took for them to jump on board.  First a decision had to be made.  Then the commitment will need to be kept in order for each of them to get what they hope to take away from the program. That takes inner leadership.

Sounds simple but it’s not always so easy to accomplish.

Showing up often means rearranging schedules, disappointing someone, dealing with a less than supportive person, possibly getting up earlier than you normally might on a Saturday, or other obstacles that need to be overcome.

Yet, after the decision is made an inner change happens. Making the decision (providing you made it from your heart, from a knowing place rather than from a thinking place) frees you up to consider the possibility that comes from making that decision.

Making the decision creates a place for giant leaps to happen. It is that energy that allows you to stick to your commitment. When you are stuck in the should I or shouldn’t I place…you energetically become stuck in every place in your life.

Think about that. Every unmade decision is like a roadblock to your moving forward. It doesn’t matter if the decision is ultimately yes or no what is important is making it quickly and moving forward.

Those who reach decisions promptly and definitely know what they want and generally get it. This is a common trait of all leaders in every walk of life.” ~ Napoleon Hill

We’ve heard it said before but a parked car can’t get you anywhere. Only after you move the car out of the driveway and down the road will you be on your way….and you have the option then to change direction once you get moving…but not until you are moving does that option present itself.

So thank you, my students of life, you now have opened up the possibility of being a leader in life.

Thank you for saying YES to yourself and your possibilities.

Learn more about the Say It to Sell It Now! Free-training Tutorials.

 

Promoting Your Services or What to Do When You Don’t Know What to Say

If you’re an entrepreneur, coach, consultant, healing professional or service provider who wants to market your services but you’re still stumped at what to say to promote your services (expo or otherwise) then read on.

So here’s what I learned about promoting your services after exhibiting at a recent expo that I would like to pass along to you:

1. Get the best table you can you get. I knew exactly where wanted to be and why. The key to getting what you want is to ask and then shut-up.  So why did I want this particular table?

              a . When you walk into the room and looked straight ahead you can’t miss my banner.

              b.  It had an electrical outlet close by. I always bring a light to shine up at my banner and I have videos (of me) running to demonstrate what I do for prospective clients.

              c. I could hang my banner with ticky tack and still be trade-show compliant.

              d. It was in a corner – giving me a bit more real estate.

              e. Bonus – there was a tall (albeit artificial) tree in that corner that enhanced my display and was a perfect backdrop for my easel.

2. Get out from behind your table and start talking (and listening) to people.

Don’t attack, don’t make an immediate offer, just ask a friendly non-salesy question, listen and engage.

I met a home inspector who clearly knew his business and after some dialogue  he asked me why he would need my program. I told him he wouldn’t need it…but that maybe someone he knew did. He nodded his head and acknowledged that he hadn’t considered that. We were simply engaged in meaningful and fun conversation.

3. If you have something to demonstrate–then demonstrate it. I can’t tell you how many tables I went to where demonstrative products sat flat on a table with no engagement at all.

Here’s what I mean:

 a. If you sell jewelry have a mannequin or better a live model actually wearing different pieces with different outfits. It’s one thing if you are wearing the pieces but imagine a live model moving through the crowd putting on and taking off pieces to show the versatility of mixing pieces, colors and styles together. I don’t know about you but that would catch my eye.

b. If you are promoting a dance studio then…do I have to say it…dance. Dump the table and just show me what you do!

c. If you sell an MLM online service then highlight the key result with an oversize graph, or provocative question.

4. Make sure that what you are promoting is understandable to anyone walking by your table should you be away from your table for a few minutes or engaged with someone else. I admit I had a bit of challenge with this at my first show.

In the past I confused people by putting more emphasis on my books rather than on the seminar (the real service I was promoting.) This time the book was credibility support only.

I passed some tables a few times just to see if I could figure out what they were selling without asking questions…honestly, I still don’t know what a few of them were offering.

5. Do something fun.

I wrote about this in a previous article. I have a big white board on an easel and hand write in large letters, FREE KISSES!

You can bet that gets attention. The women go directly to the big bowl of kisses and the men stop, look around with an uncertain look wondering if I’m promoting the real deal. Either way I win. What’s a few kisses among friends!

6. Understand that your energy and your engaging conversation opener is more important than anything else.

You can ask if they are also promoting a business or just networking. Either way it’s an opportunity to learn about them. Contrary to popular belief not everyone is your client but everyone has a story.

Just have fun and be of service!

Want to learn more? Get your FREE Elevator Pitch Kit and check out Speak Serve Prosper.

Crafting a Talk that Connects You to Your Audience and Sells with Ease

I was invited to listen to a speaker recently who was  promoting a one day program around sales, success, internet marketing and the like.

The speaker was energetic, had the requisite handouts and sales forms and gave some valuable information that made the audience think. We were asked to look at the tools we were using and assess whether or not we were up-to-date with our phone technology so we could contact anyone at any time.

Now, I love getting the opportunity to listen to seasoned pros do their thing. It helps me get better or at least reminds to do things I know to do but maybe I’ve forgotten to do.

But, I was left flat. Let me tell you why.

As much as our speaker stressed the importance of staying on top of technology the content of  the speech was really old.

The exercises were tired, the name-dropping included the deceased and I swear, if I hear “the girl scout story” one more time I’m going to tear out what’s left of my hair.  (Honestly, when was the last time you had a Girl Scout come to your door?)

All I’m asking is for is that your talk provides  some value, shows me your a credible person, and that you make an honest connection with me through a story that is authentically your own–not someone else’s.

Yes, there is a way to craft a talk that you feel good about, that honors your audience’s intelligence, shows your vulnerability and still allows you to makes an offer your audience will love.

That’s why I created the Say It to Sell It Now! System.

If you want to learn a bit more about what you need to begin crafting your “personal keynote” then check out these Free videos:

Say It to Sell It Now/ Free Video Tutorials!

And if you are in the Orlando, FL area on August 20 then you’ll want to join me for this power packed one day Say It to Sell It Now! Seminar.

Say It to Sell It Now! One Day Seminar

 

Say It to Sell It Now! Free Tutorial #3

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Quick Method to Connect, Promote and Sell More to Your Customers and Prospects

Do you know who you’re talking to?

I mean can you determine who your customer or prospective customer is in the first 15-30 seconds?

Well, you can if you observe and listen carefully and understand a few key elements of each style.  Determining the “buying style” can help you connect quickly and open a conversation that relates to the way your customer likes to buy. Knowing this information will save you time, keep you from “annoying” your customer and help you promote and sell more.

I refer to this system as the M.E.G.A Method and call the four styles, Methodicals, Expansives, Governors, Agreeables.

Here’s 5ways to figure out the “buying style” and quickly shift the way you respond for maximum connection:

1.      Respect the Driving Principle

a.      Methodicals : Be Accurate at All Costs

b.      Expansives :  Get It Done and Have Fun

c.      Governors :  Do It My Way and Fast

d.      Agreeables : Consensus Before Action

2.      Know How They Make Decisions

a.      Methodicals:  All the Information, Deliberate

b.      Expansives: Enough Info  in an Entertaining  Way, Spontaneous

c.      Governors:  Bottom Line, Fast

d.      Agreeables: Relationship First, No Decision Until Agreement

3.      Observe to Connect  – Pace, Posture, Energy, Eye Contact

a.      Methodicals: Measured, Contained, Low, Little or None

b.      Expansives: Swift, Relaxed Confidence, Kinetic Energy, Direct

c.      Governors: Quick, Confident, Controlled High Energy

d.      Agreeables: Moderate, Relaxed, Medium, Polite

4.      Listen to Connect:  Rate, Tone, Pitch

a.      Methodicals: Slow, Monotone, Low

b.      Expansives: Very Quick, Friendly, Moderately Loud to Loud

c.      Governors: Fast, Demanding, Booming

d.      Agreeables: Moderate, Thin to Mid-Tone

5.      Know What’s Important for Them

a.      Methodicals: Best Value

b.      Expansives: Visibility

c.      Governors: Status

d.     Agreeables: Friends & Family

Put this into practice and watch how quickly your sales will grow.

Want to use this article on your website or your own ezine? Share the knowledge but you MUST include the following: Allie Casey , Reinvention Specialist, can help you and your team ramp up your communication for more productivity  and profits and fewer misunderstandings and headaches. To get your F.R.E.E. audio course, more communication articles and information visit www.alliecasey.com.

Find more tips on workplace communication in Misunderstood! The Fast Guide to Communicating at Work– What to Say, How to Say It and When to Shut Up!

Is Wavering Confidence Holding You Back from Success?

I just returned from a lunchtime networking meeting and was spurred to write this post. A lovely woman I was talking with, (who owns a business) was considering taking a corporate job for “security.” Funny, most corporate workers will tell you there is no security in their jobs. Security doesn’t actually equal success. Confidence equals success.

As we chatted further, I discovered that what she didn’t like to do is “sell.” Now I know many of you reading this post are nodding your head in agreement. Yet, selling is a part of any job (or conversation, for that matter) it’s just that we don’t view it that way. If your corporate title doesn’t include the word sales, account exec. or the like you think selling is not a part of your job.

But, it is! If you are the receptionist your job is to sell guests on the idea that they have walked into the right place to do business. If you work in the accounting department your job might include selling your competency to your boss, or selling a vendor on the benefits of paying on time, otherwise the vendor sells you on the idea that adding an extra 30 days to pay is in your best interest.

Are you getting the idea that selling happens all day long…we just don’t call it that, do we? In fact, I can hear it now, some of you are railing back at the very idea by exclaiming….’well, that’s not really selling!” Oh really?  Your six-year does a better job selling you on the idea that “five more minutes” is to your benefit than you do of selling her on the idea that going to bed is the better idea. Why? Your six-year old is confident in her request. She doesn’t waver and stop to wonder if asking is a good thing or a bad thing. No, she knows “nothing ventured, nothing gained.”  (My mom’s favorite saying.)

So, here’s the thing. People need you and your services. They have problems (I can’t set up a website), challenges (I can’t breakthrough my limiting beliefs) and questions (who can I trust to fix my car?) And you have answers and solutions or you know who to refer them to. Frankly, sometimes I want to be “sold” on the idea that you are the right person for me to do business with. I want to know you are confident in your product or service. Confidence, as I’ve mentioned in previous articles, is what we notice first about someone.

Confidence sells.

I don’t intend to get into the “hard sell” versus the “consultative or soft sell” approach, I just want to stress that selling is what makes the world go around. And, yes, I believe getting skilled in selling for business can help make you confident.

What do you think?

Allie is a professional speaker and coach who helps others gain confidence through communication in order to be successful. Read more in her book, Misunderstood! The Fast Guide to Communicating at Work or contact Allie at 407-313-4967 about a coaching program that might be right for you