Archive for Marketing Your Business

Sell More Books: By-Pass Marketing and Book Selling

Today’s Article By Karen Cioffi

Example: Sell this book in a doctor's office.

Example: Sell this book in a doctor’s office.

According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”

We know that books are still being sold, but where are they being sold if not primarily in book stores?

Through this teleseminar, I learned of the term “by-pass marketing.”

By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.

Some By-pass Venues for Selling Books:

Bakeries
Nail salons
Gas stations
Beauty salons / Barbershops
Spas
Cleaners
Tailors
Doctor offices
Chiropractic and Acupuncture offices
Radiology offices
Local restaurants
You get the idea; sell anywhere you can. Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

Karen Cioffi is the Article Writing Doctor (for natural healthcare professionals and small businesses).

CREATE AND BUILD YOUR AUTHOR-WRITER ONLINE PLATFORM
Website Creation to Beyond Book Sales

Article reprinted from The Writing World newsletter. To get updated must-have writing and content marketing information sent to your inbox weekly get free access to http://thewritingworld.com. Plus get How to Create an Optimized Website: 3 Essential Author/Writer Website Elements and 9 Must-Have Pages and news on free webinars.

What Your Customers Really Want from You


What your customers really want from you is remarkable similar to what you want from your customers. 

What customers want from you is:

1. To be honest and tell the truth
2. Respected and understood
3. Inspired to buy and not be oversold

What you as a sales person want is:
1. Customers who are honest and tell the truth
2. To feel respected and understood
3. To use your creative talents to inspire others

So in the end use good communication skills in your sales conversations:
 Tell the truth.  Be respectful and listen to understand. Inspire others. Don’t oversell.

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Watch for Future Sales!

 

Develop Yourself Tips

I am a part of this Develop Yourself Tips Bonus Give Away event. A few friends got together and decided to give away almost $400 in fabulous self-development tools…but for a limited time. Take advantage now.

Check it out and feel free to share! There is no “failure” per se but rather, a choice…so choose several free gifts for yourself and share the love.

Enjoy my friends!

Author J. K. Maze Shares About Her Next Book Project on Day 5 of Her Virtural Book

Author J. K. Maze

A fellow writer from The Working Writer’s Club, J.K. Maze, shares what new projects are in the works. This prolific mystery writer has no plans to slow down. (Oh, and don’t miss Joan’s special contest details at the bottom of this post!)

J. K. says…Considering the number of books and genres I have planned, I think I’d better live to be 100 – or more.

 At any rate, I plan on having Murder by Spook finished and ready for the publisher by sometime this summer. The first draft is finished and ready for revisions. I will then begin the fourth book in the series, Murder by the Yard, which is about football, of which I know very little. Obviously, I’ll have to do a lot of research.

 Murder by Spook, by the way, doesn’t involve ghosts, but is about spies. Ironically, I got the idea from a Halloween ad, mentally changing ghost to spook, which is the slang Read more

What’s Next for Professional Speaker & Author L. Diane Wolfe as She Wraps Up Her Virtual Book Tour

Author & Speaker L. Diane Wolfe

My current project is one I should ha’ve begun years ago – a written version of my Publishing 101 & 102 seminars. Those seminars are my most popular and attendees have often asked if I had book covering the topic. Using my original seminar titles, the book is called How to Publish & Promote Your Book Now!

From my extensive notes, it was easy to compose an outline and begin writing. I’ve enjoyed being able to go into greater detail all of the aspects of publishing and promoting a book. I’ve broken the chapters down into short, easy to follow segments, covering every aspect of my seminars. Each chapter also includes website links to more information, examples, and items an author needs.

Since there is far more presented in the book than during my seminars, I had to do additional research. The industry is changing so fast now with eBooks that I know I will be making last minute edits up to the very end. I hope to be able to update the eBook version every few months and offer it free Read more

FREE Training – Learn How to Craft a Speech So You Can Market and Sell Your Services

Join me on May 9th for this FREE Teleseminar at 7:00 PM Eastern/ 4:00 PM Pacific. How to Craft Your “Personal Keynote” so you can market and sell your services seamlessly from opening to offer.

I’ll show you the exact Speak Serve Prosper Blueprint I use with my students–now I reveal it to you!

You’ll learn the techniques and strategies you’ll need create your talk…a talk you’ll love to give and your audience will love to hear.

Don’t miss it. Join me by registering now at Speak Serve Prosper now and I’ll send you all the details.

Promoting Your Services or What to Do When You Don’t Know What to Say

If you’re an entrepreneur, coach, consultant, healing professional or service provider who wants to market your services but you’re still stumped at what to say to promote your services (expo or otherwise) then read on.

So here’s what I learned about promoting your services after exhibiting at a recent expo that I would like to pass along to you:

1. Get the best table you can you get. I knew exactly where wanted to be and why. The key to getting what you want is to ask and then shut-up.  So why did I want this particular table?

              a . When you walk into the room and looked straight ahead you can’t miss my banner.

              b.  It had an electrical outlet close by. I always bring a light to shine up at my banner and I have videos (of me) running to demonstrate what I do for prospective clients.

              c. I could hang my banner with ticky tack and still be trade-show compliant.

              d. It was in a corner – giving me a bit more real estate.

              e. Bonus – there was a tall (albeit artificial) tree in that corner that enhanced my display and was a perfect backdrop for my easel.

2. Get out from behind your table and start talking (and listening) to people.

Don’t attack, don’t make an immediate offer, just ask a friendly non-salesy question, listen and engage.

I met a home inspector who clearly knew his business and after some dialogue  he asked me why he would need my program. I told him he wouldn’t need it…but that maybe someone he knew did. He nodded his head and acknowledged that he hadn’t considered that. We were simply engaged in meaningful and fun conversation.

3. If you have something to demonstrate–then demonstrate it. I can’t tell you how many tables I went to where demonstrative products sat flat on a table with no engagement at all.

Here’s what I mean:

 a. If you sell jewelry have a mannequin or better a live model actually wearing different pieces with different outfits. It’s one thing if you are wearing the pieces but imagine a live model moving through the crowd putting on and taking off pieces to show the versatility of mixing pieces, colors and styles together. I don’t know about you but that would catch my eye.

b. If you are promoting a dance studio then…do I have to say it…dance. Dump the table and just show me what you do!

c. If you sell an MLM online service then highlight the key result with an oversize graph, or provocative question.

4. Make sure that what you are promoting is understandable to anyone walking by your table should you be away from your table for a few minutes or engaged with someone else. I admit I had a bit of challenge with this at my first show.

In the past I confused people by putting more emphasis on my books rather than on the seminar (the real service I was promoting.) This time the book was credibility support only.

I passed some tables a few times just to see if I could figure out what they were selling without asking questions…honestly, I still don’t know what a few of them were offering.

5. Do something fun.

I wrote about this in a previous article. I have a big white board on an easel and hand write in large letters, FREE KISSES!

You can bet that gets attention. The women go directly to the big bowl of kisses and the men stop, look around with an uncertain look wondering if I’m promoting the real deal. Either way I win. What’s a few kisses among friends!

6. Understand that your energy and your engaging conversation opener is more important than anything else.

You can ask if they are also promoting a business or just networking. Either way it’s an opportunity to learn about them. Contrary to popular belief not everyone is your client but everyone has a story.

Just have fun and be of service!

Want to learn more? Get your FREE Elevator Pitch Kit and check out Speak Serve Prosper.

Communicating at Work –Would You Do Business with You?

If you are not regularly playing “mystery shopper” in your own business it just might be time to put on the dark glasses and experience your business from your consumer’s point-of-view.

Ask yourself the following questions before and during your evaluation:

1.  What is your first impression–not just from a personal encounter but from all communication touch points online and offline? How does this first encounter make me feel? Was I uplifted, frustrated, neutral or apathetic?

2. If you receive your product in the mail or delivery service ask yourself if the delivery was prompt. Did the packaging hold up? Was it too easy or too difficult to open? Was  there anything special about the packaging that caught my attention? Was the packaging excessive or lacking in protection?

3. What feelings came up when I open the product? Was it easy to use or complicated? Did the  marketing/sales materials match the product and my expectations? How do I feel about the company as a result of this experience? Continuously rate your “feelings and perceptions” on a scale of 1-10. Is your rating continuously high Read more

Business Communication – Customer Service – Intuition – What Counts?

I need to immediately replace my air conditioning unit–yes, the whole shebang. Why the urgency? I’m in Orlando–can you say 85 degrees plus humidity. Lucky for me I’m a warm weather gal but even I have my limits.

So I’m waiting for the second of the 3 AC services I’ve been in contact with to show up and give me a quote. Which, of course, got me thinking about how businesses communicate…you knew I was going there right?

The first contender, whom I called directly, shows up a few minutes late but he did call a few minutes prior to our appointment time to let me know he was running behind. No points off…he called promptly and I know how things go in labor service.

He explains everything and calls me to come downstairs Read more

“THE BALANCING ACT” on Lifetime Television – Watch April 13th

I talk about Workplace Communication and Reinvention Intervention with Beth Troutman from The Balancing Act, on April 13th. Watch Below!

Watch Below!!