Archive for Allie Casey
Okay, I’m excited (and just a tad anxious) about the launch of my Say It to Sell It Now! Seminar tomorrow morning.
I want to honor each student that is joining me by saying how much I appreciate what it took for them to jump on board. First a decision had to be made. Then the commitment will need to be kept in order for each of them to get what they hope to take away from the program. That takes inner leadership.
Sounds simple but it’s not always so easy to accomplish.
Showing up often means rearranging schedules, disappointing someone, dealing with a less than supportive person, possibly getting up earlier than you normally might on a Saturday, or other obstacles that need to be overcome.
Yet, after the decision is made an inner change happens. Making the decision (providing you made it from your heart, from a knowing place rather than from a thinking place) frees you up to consider the possibility that comes from making that decision.
Making the decision creates a place for giant leaps to happen. It is that energy that allows you to stick to your commitment. When you are stuck in the should I or shouldn’t I place…you energetically become stuck in every place in your life.
Think about that. Every unmade decision is like a roadblock to your moving forward. It doesn’t matter if the decision is ultimately yes or no what is important is making it quickly and moving forward.
“Those who reach decisions promptly and definitely know what they want and generally get it. This is a common trait of all leaders in every walk of life.” ~ Napoleon Hill
We’ve heard it said before but a parked car can’t get you anywhere. Only after you move the car out of the driveway and down the road will you be on your way….and you have the option then to change direction once you get moving…but not until you are moving does that option present itself.
So thank you, my students of life, you now have opened up the possibility of being a leader in life.
Thank you for saying YES to yourself and your possibilities.
Learn more about the Say It to Sell It Now! Free-training Tutorials.
If you’re an entrepreneur, coach, consultant, healing professional or service provider who wants to market your services but you’re still stumped at what to say to promote your services (expo or otherwise) then read on.
So here’s what I learned about promoting your services after exhibiting at a recent expo that I would like to pass along to you:
1. Get the best table you can you get. I knew exactly where wanted to be and why. The key to getting what you want is to ask and then shut-up. So why did I want this particular table?
a . When you walk into the room and looked straight ahead you can’t miss my banner.
b. It had an electrical outlet close by. I always bring a light to shine up at my banner and I have videos (of me) running to demonstrate what I do for prospective clients.
c. I could hang my banner with ticky tack and still be trade-show compliant.
d. It was in a corner – giving me a bit more real estate.
e. Bonus – there was a tall (albeit artificial) tree in that corner that enhanced my display and was a perfect backdrop for my easel.
2. Get out from behind your table and start talking (and listening) to people.
Don’t attack, don’t make an immediate offer, just ask a friendly non-salesy question, listen and engage.
I met a home inspector who clearly knew his business and after some dialogue he asked me why he would need my program. I told him he wouldn’t need it…but that maybe someone he knew did. He nodded his head and acknowledged that he hadn’t considered that. We were simply engaged in meaningful and fun conversation.
3. If you have something to demonstrate–then demonstrate it. I can’t tell you how many tables I went to where demonstrative products sat flat on a table with no engagement at all.
Here’s what I mean:
a. If you sell jewelry have a mannequin or better a live model actually wearing different pieces with different outfits. It’s one thing if you are wearing the pieces but imagine a live model moving through the crowd putting on and taking off pieces to show the versatility of mixing pieces, colors and styles together. I don’t know about you but that would catch my eye.
b. If you are promoting a dance studio then…do I have to say it…dance. Dump the table and just show me what you do!
c. If you sell an MLM online service then highlight the key result with an oversize graph, or provocative question.
4. Make sure that what you are promoting is understandable to anyone walking by your table should you be away from your table for a few minutes or engaged with someone else. I admit I had a bit of challenge with this at my first show.
In the past I confused people by putting more emphasis on my books rather than on the seminar (the real service I was promoting.) This time the book was credibility support only.
I passed some tables a few times just to see if I could figure out what they were selling without asking questions…honestly, I still don’t know what a few of them were offering.
5. Do something fun.
I wrote about this in a previous article. I have a big white board on an easel and hand write in large letters, FREE KISSES!
You can bet that gets attention. The women go directly to the big bowl of kisses and the men stop, look around with an uncertain look wondering if I’m promoting the real deal. Either way I win. What’s a few kisses among friends!
6. Understand that your energy and your engaging conversation opener is more important than anything else.
You can ask if they are also promoting a business or just networking. Either way it’s an opportunity to learn about them. Contrary to popular belief not everyone is your client but everyone has a story.
Just have fun and be of service!
The speaker was energetic, had the requisite handouts and sales forms and gave some valuable information that made the audience think. We were asked to look at the tools we were using and assess whether or not we were up-to-date with our phone technology so we could contact anyone at any time.
Now, I love getting the opportunity to listen to seasoned pros do their thing. It helps me get better or at least reminds to do things I know to do but maybe I’ve forgotten to do.
But, I was left flat. Let me tell you why.
As much as our speaker stressed the importance of staying on top of technology the content of the speech was really old.
The exercises were tired, the name-dropping included the deceased and I swear, if I hear “the girl scout story” one more time I’m going to tear out what’s left of my hair. (Honestly, when was the last time you had a Girl Scout come to your door?)
All I’m asking is for is that your talk provides some value, shows me your a credible person, and that you make an honest connection with me through a story that is authentically your own–not someone else’s.
Yes, there is a way to craft a talk that you feel good about, that honors your audience’s intelligence, shows your vulnerability and still allows you to makes an offer your audience will love.
That’s why I created the Say It to Sell It Now! System.
If you want to learn a bit more about what you need to begin crafting your “personal keynote” then check out these Free videos:
And if you are in the Orlando, FL area on August 20 then you’ll want to join me for this power packed one day Say It to Sell It Now! Seminar.
Lately, I’ve been stepping up my local networking sometimes attending business connections groups two or three times a day.
Which means I’ve heard many speakers give their talks over the last few weeks.
Some speakers do an excellent job, some okay and some…well, I applaud their courage.
This week, unfortunately, I heard one of those…not so fabulous talks. The speaker was confident, knew his stuff and was clearly enthusiastic about his services.
The problem? I didn’t learn anything of value…anything worth taking a note about.
And, I wasn’t the only that felt that way.
In fact, I’m often quite generous and forgiving because I know how difficult it can be to construct a talk that has value, honors your audience and naturally leads into an offer I might (or might not) be interested in.
Unsolicited comments from my table mates voiced their disappointment in this speakers presentation. One leaned in and whispered, “He needs help.” The person on my left said, ” I stopped listening five minutes ag0.”
What a shame! A real lost opportunity for the business owner who gave the talk.
Are you giving real value when you speak?
Here’s a few questions to ask yourself before you get before a group.
1.) Is the information I’m giving just general knowledge for this particular group?
2.) Will I give them a new perspective on something they might already know?
3.) Will my audience relate to my information and be able to implement it quickly?
4.) Did I create a system or a formula that really drills down into a problem so my audience walks away feeling that got real value?
5.) Am I generous in providing real answers to issues my audience experiences?
6.) Will I be making an offer that relates to my topic and serves the group I’m speaking to?
7.) Does my intro honor the audience for taking the time to listen to you?
These are not all the questions you need to ask but they are a jumping off place.
If the above mentioned speaker had asked himself even questions 1 through 3 he might have changed his talk enough so my table mates and I commented on his brilliance rather than his boorishness!
Need more help constructing your talk?
Check out these Free tutorials I’m doing. Here’s the link:
If you’re in Orlando, FL on August 20th then join me for the Say It to Sell It Now! Live Seminar.
No kidding! If you are a coach, consultant, author, serviced-based solo-preneur, then this Free Video Training is for you. Just click the link above the photo!